A brand that provides direction
The Sage and Caregiver become visible in expert content, human stories and a compelling digital experience.
Proposal · RFP v2.1
Introduction
Chrysal Website 2027 · Extended draft · 19 October 2026
01 · Our recommendation
A focused launch. A foundation for growth.
Chrysal’s next step is not a larger product catalogue, but a clearer route from a customer’s question to knowledge, evidence, the right solution and a local specialist. We advise Core plus the five Recommended building blocks: a practical launch strengthened by prototype validation, English search-intent research, a content roadmap, an accessibility scan and extended aftercare.
- Core launch · 124 hours
- €14,756
- Our advice · Core + Recommended
- €22,610
- Hosting, maintenance & plugins
- €240/ month
One-off project amounts and separate recurring costs · excluding VAT · draft, subject to scope approval. Recommended adds €7,854 / 66 hours. Fixed operations: €2,880 per year.
What we deliver for launch
Customer journeys and a content model, five page designs and reusable WordPress blocks, languages and markets, search, forms and local contact routes. Analytics and consent, controlled SEO/GEO migration, testing and a content entry workshop complete the foundation. Chrysal supplies, enters and locally reviews the content and translations.
What we deliberately defer
An AI assistant, regional e-commerce, CRM or PIM/DAM integrations and personalisation are future options, not included launch features. We keep the foundation extensible and agree each addition separately. The roadmap targets launch in weeks 21–22, after the Mother’s Day peak, subject to content readiness and approval.
As Chrysal’s existing marketing partner, we build on knowledge of the current Analytics, Ads and customer journeys. Branding, web and marketing work from the same starting point, with Mike in direct contact with the specialists. That preserves existing value and reduces unnecessary handovers.
Read the supporting RFP responses02 · The background
Not starting over.
Building on what makes Chrysal strong.
Chrysal is ready for the next step: from a predominantly product-focused organisation to an integrated solutions partner. Products remain essential, but their value increases in combination with expertise, services, research and digital capabilities.
The new website will be the digital front door to that development. A place where a grower can recognise a quality question, a retailer finds supporting evidence and a professional customer discovers the right solution and local specialist. For flower care today, and for pot plants, selected fruit applications and new propositions tomorrow.
We propose connecting existing value more effectively, not reinventing the strategy. A premium brand experience, strong customer journeys and an independently manageable platform form the foundation. This way, we launch what is truly needed in 2027, with room for targeted expansion.
Our principles
Clear about the result.
Open about the solution.
Reducing complexity to choices that help customers and that editors can manage.
One challenge. Three perspectives.
Brand × Web × MarketingA platform that grows with you
One content model, reusable components and local variants. Expanding without rebuilding the foundation.
Value that becomes measurable
From knowledge consumption to appropriate commercial interactions. With KPIs, carefully migrated authority and targeted optimisation.
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